Thursday, 28 April 2011
I used a font which is girly as this albums audience is mainly women as the song is about her brake up with her boyfriend which is something women can relate to. Therefore I used this font to target the women Taggert audience. I further used the same color font as i used for my album cover this was to keep continuity also they are welcoming colors which will draw in a audience as it is easy on the eyes , also they are colors which do not specifically single out one sex. I put a satin on the text so that it makes it more bold and so that it stands out so that it becomes more eye caching to the audience .
I used a yellow background as red orange and yellow , are colors which go together, so the colors do not clash, i didn't want the color to clash as i want the advert to be inviting to invite people to by it, also i further wanted it to be easy on the eye so people are more likely to read the hole advert.