music video analysis-lady gaga-telephone

Analysing music video

Lady gaga telephone music video analysis

The establishing shot on the lady gaga is a prison is this a convention of a narrative music video, the shot is a low angle of the prison fence, which codes from that you cannot escape/ she is trapped. Further more at the begin of the music video they use intertextuality. This is a post-modern technique which draws the audiences attention away from the narrative and into the production process. The text used is from the film kill Bill which shows a dominant representation of women, the audience then makes a link to the narrative of Kill Bill and the narrative of the music video therefore the realise there will be a dominant representation of women as masculine.

The costumes used are titillating as they are low cut, the use of low cut tops that show there cleavage is convention to show there feminism side even thought there in a setting which is usually associated with males. Further more they have used iconic costume for a prison guard as this is a convention that you expect to see in the prison as it shows the hierarchy that is in a prison.

The use of CCTV, again take the attention of the audience away from they narrative, as they want the audience to concentrate on lady gaga dancing in sink with the music, The further use of high angle shot is a convention used to create a erotic atmosphere, as they use it so that it makes lady gag a and the back up dancers cleavage more obvious. Further mid-shots of her leg area are used as a convention as there have been speculations in the media that lady gaga is a male, and they close up of her waste area, us used to clarify that she is a woman. Further more in this dance sequence they use direct close ups of the dancer under ware, this convention give an additional erotic feel to dance scene as the under ware is erotic aswell .

They further use dolly shot to convey lady gaga point of view, this is a convention used so that the audience can interpret her message of women power which thought out the narrative blatantly obvious there are further convention of women power like when lady gaga eat the sausage roll which is a convention which code for palic and that women do not need men.

Further conventions are used which brake the convention of film, and music videos as well . The lady gaga video breaks the 30-degree rule this is a convention used to disorientate the audience, and to further make the audience realise that they are watching a music video so they do not get to involved with the narrative. They also break they 180 degree rule to produce the same result of disorientating the view.

In addition to this there is blatant product placements such as , virgin mobile’s, and coca cola , these are products used by everyone and is globally recognised. Further more the product placement is so blatant, and over exaggerated, that you get the idea that see has done this on purpose to prove some sort of point.